YOUR FAVOURITE DESIGNERS ARE NOW ON SALE!

winter header picIt’s not even the middle of winter and already the sales have begun! For someone that can make the most menial excuse to purchase seem extremely justifiable, you can imagine when I see a serious sale price, I convince myself I am actually saving money.

I know sales from your favourite designers can lead even the most sane of us to act like a crazy person, so earlier this year I wrote a Fashion 101: How To Shop a Sale guide to help.

Here’s a few of my favourite designer threads already on sale, more top brands will follow suit in the coming weeks. The items I have chosen are either timeless and will be sought after winter after winter, or they are trans-seasonal stunners that will work in your wardrobe year round. Now they may go even cheaper, but you risk missing out on them all together, such is the gamble of the designer sale season!

Juliette Hogan Roll Neck Sweater, was $459 now $359.
w.sale juliette hogan sweater
Twenty Seven Names Clairmont Coat, was $550 now $385.
w.sale 27names coat
Chaos & Harmony Momento Boots, was $339 now $203
w.sale chaos & harmony Momento
C&M Cape Cod Cardi from Sisters, was $359 now $251
w.sale camilla & marc cardi-216-r
Twenty Seven Names Stripe Dress, was $270 now $135
w.sale 27 names dress

FASHION 101: HOW TO SHOP A SALE

how to shop a sale header

The word SALE can send the most sane women into a confused, excitable, unable to make smart decisions mess. Too often you’ll end up with items that will never see the outside of your closet because they are too small, too out there, too not you, too so last year. Fear not, there is a way to beat the sale, you just need a plan, and I just so happen to have one for you.

1. DO YOUR RESEARCH

YOUR WARDROBE: After clearing out your closet (see guide here if you need) you should be able to see what items are missing. Do you have enough separates to mix and match with each other? Do you have the right shoes to complete your outfits? Are there any of your essential or basic wardrobe pieces that are getting a little worn and will likely need to be replaced soon? Make a list of those pieces.

FAVOURITE STORES & DESIGNERS: Now it’s time to make sure you sign up to your favourite stores and designers email newsletters and follow them on Facebook so you are first to know when a sale is starting. Look at these stores prior to sale season and find specific items that fit your most wanted list, remember to keep note of this.

2. CHOOSE YOUR METHOD

ONLINE STORES: I really don’t like the frenzy of a sale, I much prefer shopping from the comfort of my own home, with a glass of wine if I need to relax a little! Also by shopping online I have so many more options, there’s a smaller amount available in the physical stores where I live. If you also decide to do your sale shopping online, if possible make sure you know your size in most designers first, as obviously you won’t have the opportunity to try on clothes before purchasing.

PHYSICAL STORES: If you do decide to go into the store to shop, go soon after the store opens so it isn’t too busy and make sure you wear comfortable clothes that are easy to remove, slip on shoes and if possible wear a bag that goes across your chest so your hands are free. Yes this is serious business.

3. SALE DOS & DON’TS

DON’T settle for items that are close to your wish list but not quite – if you wouldn’t choose it full price, don’t now.

DON’T buy trend based items because they are ‘in’, you won’t have enough time to justify the cost before it’s ‘so last season’, remember the price per wear rule. Of course if you LOVE it and couldn’t care less if it’s a trend or not then get it.

DON’T be tempted to buy items that are a little too small or too big because of the discount, you won’t wear them. The exception to this is if you could alter it easily to fit. And for the love of your feet, don’t ever think you can fit into a size too small pair of shoes because they are just so stunning! I stupidly once bought gorgeous Marc Jacobs heels that were down from $900 to $400, I justified it as I was attending Australian Fashion Week and the shoes would be just perfect with everything I owned. The problem was they were a size too small and all the stretching in the world in the next week before I flew to Australia didn’t help. My feet were literally numb after the first day wearing them. Cost per wear = $400, ouch.

DON’T kid yourself. I’m sorry to break it to you, but the theory if you save 50% off a fabulous $400 dress, you are actually making $200 is not true. Money will still disappear from your bank account. And if that fabulous dress is a floor length evening gown, when you spend your days watching Peppa Pig and thinking up creative ways to hide vegetables in dinner, chances are you aren’t going to get a lot of wear out of it.

DO make sure you fully understand the returns policy, often you will find you can’t return sale items. However if you can, you may be more likely to buy those items you are a little unsure of, knowing you can return them if you decide they aren’t going to work.

DO google an item before you buy it. You could find it even cheaper at another store. I was so surprised when I googled a pair of $300+ Loeffler Randall sandals that I saw on Tash Sefton from epic blog They All Hate Us. I soon found a pair for just $65 from Amazon of all places, I didn’t even know they sold clothing or shoes?! You want to make sure you are getting the best deal before you finalise the purchase.

With this powerful new knowledge, you are now ready to go forth and shop, shop, shop…just keep calm and repeat – if it isn’t on the list, if it isn’t my size, if I don’t LOVE it, I WON’T buy it!